Its closeness to biggest Ecuadorian city Guayaquil is the main reason that many nationals and foreign tourist are coming all year round. Pleasant climate combined with a variety of activities  as: jet skiing, hang gliding, water skiing, sky diving and yachting are typical characters of this city. There are also shopping malls, cinemas and other services and restaurants. High apartment buildings offers private accommodation with full service for more exacting visitors. This popular resort has very busy night life with many bars, clubs and discotheques with almost every kind of music.